Search Engine Optimization (SEO) Letter Agreement

[Text from public record at EDGAR database]

 

Makeup.com Limited

 

About Makeup.com Limited: Makeup.com limited ... a leading online makeup ... beauty product retailer that prides itself ... offering top-of-the-line beauty products from well-known ... up-and-coming brands ... suit their customers needs. Their extensive collection which ... available for purchase at makeup.com includes brands such as Benefit Cosmetics, Clinique, Lancome ... many more. ... addition, they offer a variety of skin care ... perfume products.

 

About LifeTips: LifeTips was founded ... 1999 ... offers content solutions ... link strategies for companies like Buy.com, Circuit City, Dunlop Tire, H&R Block, LowerMyBills, Merck, Office Depot, Verizon Wireless ... hundreds more. All of our solutions are designed ... engage readers, build brand, drive traffic ... improve conversions/sales. From Article writing ... On-Demand Book publishing ... Tip ... Advice centers ... Exclusive Sponsor/ Link programs ... RSS Feeders, ... more, we offer a comprehensive portfolio of content solutions that become business building assets ... our clients.

 

We offer ... two building blocks for SEO success online: quality content ... link strategy from LifeTips.com, an authority website. We're ... web's best source for 500+ expert writers that create content that connects, solves problems, ... enlightens ... engages.

 

About ideaLaunch: Idealaunch ... our sister company also owned by LifeTips president Byron White. It takes a unique approach ... creating, designing ... developing websites, marketing campaigns ... viral marketing solutions. We tap into ... art ... science of web marketing. We create ideas that we think ... ignite interest, entice action, keep visitors coming back ... build brand. Then we wrap those ideas with great content ... design. But that’s just ... beginning. All solutions come with ... notion that they can be continuously improved, using split testing ... multivariate testing of variations of content ... design ... constantly improve results.

 

Our Staff: We have deep resources ... draw ... including an in-house staff of full-time professionals ... a pool of hundreds of screened, expert writers. Our ... house editors are award winning journalist ... writers with decades of experience creating engaging content. Our SEO ... technology specialist, our scientists, have frequently been honored by ... industry ... are sought-after contributors ... industry forums ... knowledge centers. Our graphics ... we designers create clean solutions that catch visitors passing on-the-fly. ... we boast ... web's largest pool of 500+ seasoned freelance writers who are tested, proven, ... published professionals.

 

The SEO Edge

Nowadays, business success has a crucial component—search engine success. Your company needs top rankings ... the search engines ... be visible, ... be credible, ... be a player. ... achieve this goal, we offer content solutions that connect with readers, keep them engaged ... keep them coming back. Our research indicates that this ... the best strategy ... appeal ... the spider bots ... achieve top listings ... the search engines. Our web solutions have what we call ... SEO Edge because that’s what it’ll give you—the competitive edge. With exclusive access ... millions of search terms at LifeTips, knowledge from hundreds of thousands of questions asked by readers over ... years, ... active ratings of tips ... our website, LifeTips has got something that no-one else has: We know what knowledge seekers want. ... that’s ... edge needed ... create web content that works for both readers ... the search engine bots.

 

Our Guarantee

All our solutions are backed with a simple guarantee: If you’re not completely satisfied with our content solutions, programs ... technology applications, we’ll refund your money ... cancel your contract. Period.

 

Scope of ... Project

The Makeup.com website ... in need of SEO content ... link strategy work ... light design enhancement ... improve visibility, brand recognition, conversion, ... sales.

 

Planning

As ... first part of ... LifeTips process, we ... offer a complete analysis of ... client’s existing website infrastructure ... review overall marketing material ... strategy. An intensive Brainstorm session ... help flush out ... strategy for projects discussed ... this proposal ... priority of ... solutions ... deliverables. LifeTips ... work closely with ... client ... build a solid SEO ... conversion enhancement strategy that grows revenue ... will be implemented ... a series of phases throughout ... course of ... year.

 

Consulting Services

Led by our President, Byron White, one of ... speakers you’ll find at ... Search Engine Marketing conferences, our team ... review your website ... contextual marketing strategy quarterly. We'll offer no-holds-barred advice ... improving graphic user interface design, call-to-action clarity, navigation problems, SEO problems, ... organic strength of various pages ... more. We’ll create necessary reports ... review everything with you ... a conference call, recording it for future reference, if desired. We’ll direct you ... white papers we’ve written that offer solutions. ... goal of ... whole exercise ... to rectify SEO problems, improve conversion ... increase traffic ... sales.

 

Tip ... Advice Center

Your new Tip ... Advice Center ... Beauty Products ... Makeup ... feature 450 tips ... dozens of new pages designed ... appeal ... readers ... the spider bots. This new section of your website ... translates your company’s expertise ... point of view into easily understood tips, pointers ... advice that people can really use. Our writers tips do ... most important job marketing can do; they show people what your company can do for them. You’ll approve ... own ... expert tips, SEO ... design, all created with your input. Internal link strategy ... engineered ... support ... SEO of existing pages ... your website ... link readers ... your products ... services.

 

Tip ... Advice Center Design: Our engineers ... designers ... develop ... deliver a fully functional HTML solution with your headers ... footers, ... images as part of ... solution. You measure ... ROI with reports, new traffic, conversion ... sales.

 

Sponsor/Link Program

Makeup.com ... become ... exclusive sponsor of ... make-up.lifetips.com niche topic at LifeTips. ... when we say exclusive, we mean it; your competition ... be shut out for ... year of your contract. One of our expert writers an additional 100 expert tips ... top of ... content currently ... the Tip Site, 30 of which feature your brand ... a link phrase pointing directly ... landing pages you provide that are optimized for that keyword phrase. Our research concludes that these links ... improve your link popularity ... boost your listing positions ... the search engines. Our writers, editors, SEO specialists ... link engineers create, optimize ... launch ... new Tip Site ... our network, with your approval along ... way. ... as part of ... deal, you get ... run unlimited rich media, banner ... text ads throughout ... LifeTips network driving traffic ... your website.

 

Monthly Position Reports track ... ROI of ... program with measured improvement ... the search engines for ... 30 keyword phases you provide. Monthly Page Strength Reports help pinpoint problems ... your landing pages that can easily be fixed by your team ... specialists for an additional fee. Traffic reports keep track of visitors from LifeTips ... your website from ... ad campaigns running ... the network.

 

Customer Feeder

LifeTips ... launch our patent pending Customer Feeder ... your customers offering a Tip of ... Day that offers a high tech way ... share ... Makeup.com expertise ... knowledge with customers. ... a regular basis, using ... latest RSS technology, ... feeder sends ... Tip of ... Day ... the opt-in subscribers of Google, Yahoo ... MSN personal pages. It’s a white label solution, ... we do ... work ... you get ... credit. ... the solution allows you ... build ... Makeup.com brand ... stay top-of-mind with ... people who matter ... opt-in for ... savvy advice. ... each feed links back ... your website. We also create a proprietary Tip of ... Day ... the latest Google Gadgets format for opt-in subscribers as part of ... program if requested. Price of ... solution includes delivery of code for one year license subject ... additional tip content delivery throughout ... year.

 

Design Solutions

The LifeTips design team ... be offering custom design solutions for your website. Each design project begins with a creative strategy discussion reviewing ... target demographic, integration challenges ... scope of ... appropriate “look ... feel” ... be designed. Three alternative design solutions are presented for review ... the first round. With feedback, another round of design solutions ... be presented for final selection. ... final design solutions ... presented for approval ... executed by ... LifeTips design ... development team.

 

 

Optimization of Pages

Our SEO team ... optimize 150 web pages ... Makeup.com. Our research confirms ... importance of properly optimizing ... important pages ... your website for overall search marketing strategy. Our SEO services are enhanced with our proprietary Page Strength Tool that grades ... SEO strength of each page we optimize. We can quickly identify ... problems of a page ... offer solutions for improvement. Monthly Page Strength Reports combined with Monthly Position Reports ... track ... success of our optimization strategy for all ... pages we optimize as part of ... package for a one year period.

 

Newsletter/ Article Creation

LifeTips ... create Bi-Monthly (twice a month) 1,000 word newsletters for makeup.com featuring any promotions you choose ... publish. Each issue allows you ... continually demonstrate your company’s expertise ... your customers ... prospects. It’s a great way ... stay top-of-mind with ... people who matter. Everybody’s hungry for content, ... we’ll help you feed them what they want: content that connects, enlightens, engages ... solves problems. ... best of all, ... newsletters our writers create for you are custom solutions that you own ... can publish ... your website for internal link building strategy supporting ... optimization of key pages ... your website. ... you can bridge ... gap of communication, sales ... SEO strategy. Our team ... also design ... deliver an HTML template format with content included for application of your promotion ... content ... link strategy for each issue.

 

eBook Brochure

We’ll create an eBook ... your size specifications featuring ... Makeup.com brand ... the cover. Our most recent 2007 research indicates that ... search engines spiders are indexing PDF content ... rewarding links within ... content that help validate ... SEO ... your landing pages. Our writers ... do their usual brilliant job of creating savvy tips, articles ... special content that features internal link strategy supporting your SEO. ... like all our white label solutions, you’ll get ... credit. Our design team ... also create ... publish stock photography images ... images that you provide featuring your brand, adding visual appeal ... the eBook solution. Web readers are orbiting at high speeds, ... are difficult ... move down ... sales funnel. Your eBook download ... help catch them on-the-fly, induce trial ... showcase your experience well after they’ve passed you by. You’ll associate ... MakeUp.com brand with something that solves problems ... enlightens while it entertains. ... our engineers ... assist you ... creating ... download feature ... the pages you select.

 

Production Schedule

 

Allow for approximately (4 – 6 weeks) for project completion ... programs described ... this proposal. Monthly retainer ... yearly contracts require planning sessions ... map out delivery strategy ... scope of ... project. Typically, only a few hours of work are required ... your end for approval, delivery ... success.

 

Week 1: Questionnaire

By completing an online questionnaire, content needs for your project ... be developed for research prior ... the first brainstorm session. For web projects, we’ll learn about your link strategy ... target landing pages ... your website. Our team ... carefully analyze ... information you provide ... begin ... pinpoint problems ... develop solutions ... strategy.

 

Week 1: First Consulting Session

Led by our President, Byron White our team ... review your website ... current marketing strategy. We'll offer no-holds-barred advice ... improving graphic user interface design, call-to-action clarity, navigation problems, SEO problems, ... organic strength of various pages ... more. We’ll create necessary reports ... review everything with you ... a conference call, recording it for future reference, if desired. We’ll direct you ... white papers we’ve written that offer solutions. ... goal of ... whole exercise ... to rectify SEO problems, improve conversion ... increase traffic ... sales. ... this call we ... also outline ... scope of ... projects ... strategy that follows.

 

Week 2: Brainstorm Session

You’ll meet with a team members from LifeTips that may include an editor, SEO specialist, account manager ... expert writer assigned ... the project. We’ll discuss your content goals ... review research ... reports generated by our team for ... meeting. You’ll help our team identify ... engaging topics for ... project ... map out ... SEO ... content topic strategy for ... project.

 

Production Schedule

 

Week 3: Content Map

Content maps are essential for scoping out ... content strategy ... getting ... the same page with ... goals for ... project. Content maps are created upon analyzing thousands of popular keyword phrases ... the search engines as well as information keywords used by readers of LifeTips. Contextual success ... achieved only when we grind ... keyword tracking tools for ... hot topics

 

Week 4-6: Content Approval

Clients typically spend only a few hours reviewing ... approving ... expert content we create. Super simple admin screens ... your Log ... Nerve Center enable easy content feedback for communication with our editors. Our editing team, led by Editor Melanie Nayer, offers ... final polish for all content delivered for approval.

 

Week 5-6: Optimization ... Development

Our SEO specialists ... optimize all ... content we create for your web project, also building internal link strategy ... meta strategy for all pages we create ... optimize. Proprietary keyword density reports, page strength reports ... SEO tools help our engineers properly optimize content ... pages. Internal link strategy ... engineered as well, that works ... concert with ... SEO strategy ... key pages we identify ... your website.

 

Total $ 124,895

 

Terms: Please review ... payment schedule ... delivery sheet attached. Please sign below ... initial each page of this contract within 30 days of ... date of this proposal. You acknowledge ... monthly payment terms below, with monthly payments by check, bank transfer, credit card processing ... money order. You agree ... all of our terms ... conditions attached. Fax a copy ... signed contract ... 617-886-0722.

 

 

 

 

 

 

LifeTips Sign ... Date

 

Client Sign ... Date

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